Facebook’s upcoming UI re-design comes off the back of a ton of controversies. The blue is out. The news feed is on borrowed time. Groups and events are in. Facebook is evolving.

This feels like the first major attempt to shift away from traditional Facebook – the beginning of the process to merge all of the key platforms into one. It feels like a shift toward Instagram.

I also see this is an attempt by Facebook to divert attention away from recent privacy issues.

Where the privacy focussed WhatsApp fits in is anybody’s guess.